Website Design Articles

Mobile-Friendly Websites

It would be an understatement to say that when building a website, you should know Google’s recommendations. The reason is simple. It has been well documented that websites that follow these recommendations perform better. They tend to rank higher in search results on Google and other search engines.

This being said it is important to note that one of the recommendations that Google has been pushing for some time is mobile-friendly websites. A mobile friendly website is a website that adjusts the layout and size of images and text so that it is easily viewed and enjoyed on a mobile phone or tablet without zooming. Two years ago Google added the “mobile-friendly” label that would appear prior to the description of the site. Last month they reported that 85% all web pages that were displayed on mobile search results were mobile-friendly.

What does this mean for your business and website? Frankly, if your website is not mobile-friendly it has less than a 15% chance of showing up when people search on their mobile devices. This means that if you have six or seven competitors with mobile-friendly sites that have not been demoted for some other reason you will be hard to find. With the massive popularity of mobile phones as a local business search mechanism this has tremendous importance for the success of your website and business.

We are happy to say that ever since the founding of CairnTek we have been providing mobile-friendly websites. We develop websites that are called “Responsive Websites”. They resize dynamically to fit any display perfectly. We are proud of this legacy in advancing the mobile-web and the success of our clients.

For more information on this and other things Google is doing for the mobile web check out their blog article Helping users easily access content on mobile.

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Fox Valley Wisconsin based website design company crafting landmark websites and internet marketing strategies.

926 Lawe St.
Kaukauna, WI 54130

  • Email: (920) 445-8256
  • Phone: info@cairntek.com

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