Social Media Articles

Behind the Social Curve

As a business owner being addicted to social networking is a bad thing. There is a lot of work to do to keep your business profitable. Having time to kill being pseudo-social online is not typical for most small business owners. However, with this lack of immersion in the social web has its costs.

The cost is not immediately apparent. However, to those who know how social networking can be leveraged to help a small business, the cost is massive. Let me provide some helpful information to understand the cost.

Today's consumer base is becoming more and more tech savvy. More importantly young people are largely engrossed in social media. Facebook, Twitter, and Instagram have taken major rolls in the lives of many young consumers. This means that a business that does not have any social media presence is already falling behind. Every major brand has social media teams that work to promote their company via social platforms. This helps them reach younger consumers coming into the marketplace. However, the impact for a small local business is even greater.

A small local business who provides a quality service or product has an advantage with young people. Millennials for the most part prefer buying goods and services that they believe are beneficial to humanity. There is a shift in thinking and loyalty away from large national or multinational corporations toward small businesses that care about people. This ideological shift can be leveraged very effectively on social media.

Here are some helpful ideas on how to do this.

Firstly, get on social media. Create a Facebook page, a Twitter account, a Google plus page, an Instagram account, and so on. If your business provides services to other businesses make sure you have a LinkedIn page. If your business offers a product or service that can be visually portrayed be sure to have an Instagram account. Your business should have a Facebook page, a Twitter account, and a Google Plus page no matter what you do!

Secondly, get your friends and existing customers to like and follow your business on social media. Begin by working with what you have. If you start slow consider purchasing add space on the social platforms you use. You need to grow your social base.

Thirdly, update your status or post regularly. You should add something once or twice a week. Make sure it is something relevant to your target audience. If you are trying to reach a certain market make sure it is useful or applicable to that audience. Also use pictures in your posts. People will scroll till something catches their eye. Pictures will help you get people's attention. If you have a video that is even better.

Fourthly, be generous. Small local business that care about people get mentioned on social media. People will talk about the waitress that went out of her way to be helpful, the manager who did more than just fix the problem, the business owner who volunteers and donates to charity, and the business that gives back to the community.

In conclusion use the power of social media to promote your business to the growing marketplace of millennials. If you don’t you will fall further and further behind the social curve and it will cost your business dearly. Oh and did I mention that social media is free! If you are not using this tremendous marketing tool you need to start, and start now! Do not fall behind the social curve.



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